Beauty of Joseon

The brand that's making Korean skincare fans swoon, and which could well become the gem in your facial routine...

Don't know your skin type? Get your diagnosis right here!

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Learn more about Beauty of Joseon

Two words: tradition & transformation .

The story of Beauty of Joseon is inspired by the beauty rituals practiced by noblewomen during the Joseon Dynasty (1392-1897). These routines centered on powerful natural ingredients, such as ginseng, rice, green tea, and royal jelly—all known to deeply nourish, soothe, protect, and hydrate the skin .

The brand doesn't just look pretty: it's based on a holistic approach to beauty, taking into account each skin type and its specific needs. And we love that at Holy Skin. That's why we're featuring their ranges in our selection, with ready-made routines for combination, sensitive, oily, and dehydrated skin.

The best Beauty of Joseon products

Having trouble choosing from such a tempting range? Here are four must-have Beauty of Joseon products that deserve your full attention. They're bestsellers, and for good reason: each one has been formulated to meet specific skin needs , with noble ingredients and textures that are simply delicious to apply.

  1. Relief Sun Rice + Probiotic SPF50+ PA++++ : a sunscreen with a fluid and silky texture, enriched with rice extract and probiotics. It offers high-performance UV protection without a greasy effect, while strengthening the skin barrier .
  2. Glow Serum with Propolis and Niacinamide is a true magic potion. Thanks to its soothing and balancing combination, it helps reduce inflammation , regulate sebum and brighten the complexion.
  3. Revive Serum Ginseng + Snail Mucin , on the other hand, is an expert treatment for skin in need of regeneration. Thanks to the stimulating power of ginseng and the restorative action of snail mucin, it revitalizes the skin, boosts cell renewal and visibly improves firmness .
  4. Apricot Blossom Peeling Gel is an ultra-gentle enzymatic scrub formulated with fermented apricot and apple extract. It exfoliates without irritation, removing dead skin cells and gently refining skin texture .

Each of these treatments fits perfectly into a complete routine , which you can adapt according to your skin type thanks to our free online diagnosis . Radiant skin has never been so accessible.

What is Beauty of Joseon?

Beauty of Joseon is more than just a Korean cosmetics brand: it's a bridge between tradition and modernity . Inspired by the beauty secrets of noble women during the Joseon Dynasty (in Korea, between the 14th and 19th centuries), the brand revisits ancestral recipes based on medicinal herbs (hanbang) such as ginseng, rice or royal jelly.

This centuries-old know-how is now combined with modern dermatological active ingredients (niacinamide, plant-based retinol, hyaluronic acid, etc.) to create high-performance treatments that are gentle on the skin but effective against the signs of aging , imperfections and dehydration.

Is Beauty of Joseon a good brand?

Ah, the famous question! And the answer is yes—but not just because “it’s trendy.”

Beauty of Joseon is often praised by Korean dermatologists, estheticians, and skincare enthusiasts worldwide. Why?

  • The products are minimal in ingredients, but powerful in effectiveness.
  • They respect the natural balance of the hydrolipidic film, even on sensitive skin.
  • No unnecessary ingredients: everything is there to hydrate, nourish, repair and enhance.
  • The results are quickly visible: refined skin texture, soothed redness, brighter complexion and peachy skin texture.

The icing on the cake: the brand is cruelty-free, vegan-friendly on the majority of its products, and free from controversial ingredients (no parabens, sulfates, drying alcohol, etc.).

In short: Beauty of Joseon isn't just "good," it ticks all the boxes of what you'd expect from a modern, safe, and effective facial.

Where can I find the Beauty of Joseon brand in France?

Good news: no need to wander through Asian stores or get lost on foreign websites with questionable customer service.

At Holy Skin , you can find the entire Beauty of Joseon range:

  • Serums, creams, lotions, eye care, sunscreens…
  • Ready-to-use routines according to your skin type (combination, dry, oily, sensitive, etc.).
  • Free skin diagnosis so you don't make a mistake.
  • Fast delivery from France, with ultra-responsive customer service.

So, no need to buy a ticket to Seoul to discover this little Korean gem. 😉

Are Beauty of Joseon products suitable for sensitive skin?

Yes, and even more than that! Thanks to their gentle formulas, without artificial fragrance or harsh alcohol, Beauty of Joseon skincare products are perfectly suited to sensitive skin, prone to redness, irritation or tightness .

For example, Dynasty Cream and Glow Deep Serum with Rice are real gems for strengthening the skin barrier while soothing inflammation. If in doubt, Holy Skin's free skin diagnosis can help you target the most suitable products.

Is Beauty of Joseon vegan and cruelty-free?

The majority of Beauty of Joseon products are cruelty-free , meaning they are not tested on animals . Some products are also vegan , such as the Glow or Calming serums, which do not use any ingredients of animal origin .

However, some products, especially those containing propolis or royal jelly , are not suitable for people following a 100% vegan routine. All the details are clearly indicated on our Holy Skin website, to help you make the right choices.

How long does it take to see results?

You will start to feel the first effects from the first week: softer, less dull, better hydrated skin.

But for lasting results, particularly on:

  • imperfections,
  • dilated pores,
  • fine lines,
  • or even pigment spots,

...it takes about 4 to 6 weeks of regular use (morning and evening). The key? Regularity and consistency in your routine.

Is this a good anti-aging option?

Absolutely! Beauty of Joseon offers smart anti-aging treatments, such as:

All without any irritating effects, unlike some more “aggressive” Western skincare products. If your skin is mature, dehydrated, or losing elasticity, this range is an excellent natural and effective option.

  • Free shipping

    From 60€ of purchases

  • Authentic products

    From Korea

  • 100% secure payment

    Your safety is paramount

  • Fast delivery

    1-2 working days in Europe