Beauty of Joseon: the Korean brand inspired by ancestral rituals

The Beauty of Joseoncollection brings together the flagship products of this Korean hanbang brand, known for its formulas inspired by traditional Korean medicine and its active ingredients such as ginseng, rice, and propolis. This Beauty of Joseon selectioncovers all routine steps: cleansing, moisturizing, targeted care, and sun protection for combination to dry, sensitive, or radiance-seeking skin. The products available here are authentic, sourced directly from the brand.

What distinguishes this range: the density of functional ingredients at every price point. Beauty of Joseon doesn't use ginseng or rice as marketing arguments: these extracts are integrated at measurable concentrations, alongside validated active ingredients such as niacinamide, propolis, or retinol. Here you'll find the most popular references among French-speaking K-Beauty communities, without unnecessary duplicates.

23 products

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How to choose your Beauty of Joseon skincare product?

What skin type is Beauty of Joseon suitable for?

The range is designed to be versatile, but some products target specific skin profiles. The Dynasty Creamwith ginseng and honey is particularly suitable for dry to very dry skin seeking dense overnight hydration. The Glow Serum is suitable for all skin types, including combination skin, thanks to niacinamide which regulates sebum. The Rice + Probiotics and Aqua Fresh sunscreens are aimed at normal to dry skin and combination to oily skin, respectively. Sensitive skin will find their match in the Calming Serum with centella asiatica.

Can Beauty of Joseon be combined with retinol?

Yes, provided you apply them in the correct order. The Revive Eye Serumitself contains retinal: a more active form than classic retinol, converted directly into retinoic acid by the skin. If you use an external retinol, apply it before your Beauty of Joseon hydrating serum in the evening. Avoid combining two retinol-containing active ingredients on the same night: use the Revive Eye Serum on nights without retinol, and give your skin 4 to 6 weeksto adapt before increasing intensity.

What is the difference between Glow Serum and Glow Deep Serum?

Both share propolis and rice as a base, but their targets differ. The Glow Serum(propolis + niacinamide) addresses radiance and evening out skin tone on the surface. The Glow Deep Serum(rice + alpha-arbutin) works on localized pigmentation and dark spots, with alpha-arbutin as the main brightening active ingredient. If you have residual post-acne marks or pigmentation irregularities, the Deep Serum is more suitable. For an overall lack of radiance without prominent spots, the Glow Serum is sufficient.

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What is the best Beauty of Joseon product?

The range is distinguished by three references that embody what the brand does best. The Relief Sun Rice + Probiotics SPF50+ PA++++ is the most sought-after Korean sunscreen in the selection: no white cast, immediate hydration thanks to fermented rice extract and probiotics, and maximum protection. The Glow Serum Propolis + Niacinamide targets radiance and evens out skin tone within 4 to 6 weeks of regular use. The Green Plum Refreshing Cleanser cleanses without stripping, ideal for skin that reacts to harsh surfactants.

The Relief Sun deserves a special focus: with 50 ml, SPF50+ and PA++++, it combines the highest available protection with an almost invisible texture on all phototypes. Probiotics stabilize the skin microbiome during exposure, making it a suitable sunscreen for reactive skin in addition to normal skin. For a personalized choice according to your skin, the free diagnostic takes less than 2 minutes.

    4 steps, that's all you need to get started

    Cleanse, treat, moisturize, protect: our routines are designed according to the principles of Korean skincare, in a simplified version.

     
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    We take care of the selection. All you have to do is apply a routine adapted to your skin.

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      Holy Skin's tips for making the right choice

      Cédric, co-founder, shares his observations after several years of distributing the brand in France:

      "Most people start with sunscreen, which makes sense: it's the best-selling product. But the classic mistake is to stop there. Beauty of Joseon built its reputation on hanbang serums, which are often much more effective than their Western equivalents at a similar price. The Glow Serum, for example: visible results on radiance in less than 6 weeks, without irritation."

      If you're hesitating between several products or aren't sure what your skin really needs, start with the free skin diagnostic.

      Learn more about Beauty of Joseon

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      Is Beauty of Joseon a good brand?

      Beauty of Joseon is a Korean brand founded in 2017, known for the quality of its hanbang formulas and the transparency of its INCI lists. It is distributed in over 30 countries and regularly cited among the top-performing K-Beauty brands by specialized communities. Its sunscreens, in particular, have received several accolades in independent dermatological comparisons. The brand does not use animal testing and is certified cruelty-free.

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      What is the best Beauty of Joseon product?

      It depends on your goal. For sun protection: Relief Sun Rice + Probiotics SPF50+, praised for its texture and lack of white cast. For radiance and even skin tone: Glow Serum Propolis + Niacinamide. For dry skin seeking comfort: Dynasty Cream with ginseng. Each product targets a distinct need — if you're not sure where to start, the skin diagnostic will guide you in 2 minutes.

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      How often should I use Beauty of Joseon products?

      Serums (Glow, Calming, Revive Eye) are to be used morning and evening on clean skin. Sunscreen should only be applied in the morning, as the last step before makeup. Dynasty Cream can be used in the evening only for normal skin, and morning and evening for very dry skin. Cleansers are designed for daily use. The Revive Eye Serum with retinal should be introduced gradually: start 2 to 3 evenings a week before moving to daily use.

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      Are Beauty of Joseon products suitable for sensitive skin?

      Most of the range is formulated without fragrance and denatured alcohol, making it suitable for reactive skin. The Calming Serumwith centella asiatica and rice is specifically designed for sensitive or inflamed skin. The sunscreens are dermatologically tested. However, avoid introducing several new products at once: integrate one product at a time over 2 weeksto identify any potential reactions.

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      Where can I find the Beauty of Joseon brand in France?

      Most products are compatible, but some active ingredients require verification. The retinal in Revive Eye Serum is not recommended during pregnancy and breastfeeding, like all vitamin A derivatives. Other products in the range: propolis, niacinamide, rice, centella, have no known contraindications. In any case, consult your doctor or midwife before incorporating new skincare products during pregnancy.

      Not sure what's right for your skin right now? The Holy Skin free skin diagnostic provides a personalized routine in 2 minutes.

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