Beauty of Joseon

The brand that's making Korean skincare fans swoon, and which could well become the gem in your facial routine...

Don't know your skin type? Get your diagnosis right here!

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Learn more about Beauty of Joseon

Two words: tradition & transformation .

The story of Beauty of Joseon is inspired by the beauty rituals practiced by noblewomen during the Joseon Dynasty (1392-1897). These routines centered on powerful natural ingredients, such as ginseng, rice, green tea, and royal jelly—all known to deeply nourish, soothe, protect, and hydrate the skin .

The brand doesn't just look pretty: it's based on a holistic approach to beauty, taking into account each skin type and its specific needs. And we love that at Holy Skin. That's why we're featuring their ranges in our selection, with ready-made routines for combination, sensitive, oily, and dehydrated skin.

Is Beauty of Joseon a Korean brand?

Yes, Beauty of Joseon is a Korean skincare brand inspired by the beauty secrets of women in the Joseon Dynasty.

It combines traditional ingredients (medicinal plants, herbs, natural extracts) with modern innovation. The iconic Beauty of Joseon Dynasty Cream perfectly illustrates this blend of tradition and contemporary effectiveness.

Is Beauty of Joseon a good Korean skincare brand?

Beauty of Joseon is today considered one of the most trusted and beloved Korean brands.

Its products are acclaimed for their effectiveness, gentle formulas, and affordable prices. The many Beauty of Joseon reviews highlight the quality of its skincare products, including the Beauty of Joseon Relief Sun SPF50+ sunscreen , which has become a global must-have, and the Beauty of Joseon serums , which come in several targeted versions (acne, radiance, hydration).

Where are Beauty of Joseon products made?

All Beauty of Joseon products are made in South Korea, in accordance with the demanding standards of K-Beauty.

The brand relies on formulations inspired by traditional Korean pharmacopoeia, while using modern technologies.

Whether it is the Beauty of Joseon Dynasty Cream , the Beauty of Joseon serums or the Beauty of Joseon sunscreen , each product is designed to offer authenticity and effectiveness.

What are the best Beauty of Joseon products?

Having trouble choosing from such a tempting range? Here are four must-have Beauty of Joseon products that deserve your full attention. They're bestsellers, and for good reason: each one has been formulated to meet specific skin needs , with noble ingredients and textures that are simply delicious to apply.

  1. Relief Sun Rice + Probiotic SPF50+ PA++++ : a sunscreen with a fluid and silky texture, enriched with rice extract and probiotics. It offers high-performance UV protection without a greasy effect, while strengthening the skin barrier .
  2. Glow Serum with Propolis and Niacinamide is a true magic potion. Thanks to its soothing and balancing combination, it helps reduce inflammation , regulate sebum and brighten the complexion.
  3. Revive Serum Ginseng + Snail Mucin , on the other hand, is an expert treatment for skin in need of regeneration. Thanks to the stimulating power of ginseng and the restorative action of snail mucin, it revitalizes the skin, boosts cell renewal and visibly improves firmness .
  4. Apricot Blossom Peeling Gel is an ultra-gentle enzymatic scrub formulated with fermented apricot and apple extract. It exfoliates without irritation, removing dead skin cells and gently refining skin texture .

Each of these treatments fits perfectly into a complete routine , which you can adapt according to your skin type thanks to our free online diagnosis . Radiant skin has never been so accessible.

Where can I find the Beauty of Joseon brand in France?

Good news: no need to wander around Asian stores or get lost on foreign websites with questionable customer service.

At Holy Skin , you can find the entire Beauty of Joseon range:

So, no need to buy a ticket to Seoul to discover this little Korean gem. 😉

  • Free shipping

    From 60€ of purchases

  • Authentic products

    From Korea

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  • Fast delivery

    1-2 working days in Europe