With the rise of K-pop and Korean dramas, K-beauty has also taken the world by storm. Known for their effectiveness and innovation, Korean brands have become essential for skincare enthusiasts.
However, with so many products available, how do you choose the ones that best suit your skin tone and type? Don't panic! This guide presents the best Korean skincare brands, their specific features, and their flagship products for an optimal facial care routine.
The Essential Korean Skincare Brands 🌟
Cosrx: efficiency at a low price

A true K-Beauty phenomenon, Cosrx is winning over fans with its high-performance, affordable products. Their best-seller: the Advanced Snail 96 Mucin Power Essence , a snail mucin-based essence, is a regenerating concentrate ideal for dry and combination skin, reducing redness and improving skin elasticity.
Laneige: the queen of hydration

Laneige, specialized in hydration, offers care for dry and dehydrated skin. Its iconic product: the Sleeping Lip Mask which is a must-have for soft and hydrated lips, perfect for fighting tightness and prevent fine lines. This mask helps maintain the hydrolipidic balance of the lips, protecting them from external aggressions.
Beauty of Joseon: Royal Heritage at the Service of Skin

Inspired by the beauty secrets of Korean queens, this brand uses natural ingredients like rice and probiotics to soothe and protect the skin . Their ginseng, rice, and probiotic ranges are ideal for sensitive and blemish-prone skin. We love their Rice + Probiotic Relief Sun Cream , which is formulated with quality ingredients that hydrate, protect, and soothe the skin, while leaving a natural, non-greasy finish. This sunscreen also helps prevent skin aging by protecting the skin from UV rays.
Korean skincare brands to discover ✨
Purito: transparency above all

Purito prioritizes transparent formulations and healthy ingredients. Their facial cleanser: Defense Barrier Ph , which is an ideal facial cleanser for sensitive skin, offering a gentle and effective solution to remove impurities without irritating the epidermis. This cleanser helps maintain the balance of the skin's hydrolipidic film, essential for preventing dehydration.
Eunyul: innovation in the service of masks

Eunyul offers a wide range of innovative and effective sheet masks to meet all skin needs. Their hydrogel masks are particularly popular for their refreshing texture and plumping effect, ideal for intense hydration. and an improvement in skin texture.
I'm From: The Treasures of Korean Nature

I'm From draws inspiration from traditional Korean ingredients. Their Rice Toner is made with 77.78% rice extract, which helps brighten and improve skin elasticity, while also being suitable for sensitive and redness-prone skin. This toner also helps tighten enlarged pores and refine skin texture.
How to find the perfect Korean skincare brand? 🤔
Here are some questions to ask yourself to find a Korean skincare brand that might be right for you:
- What is my main concern? (Hydration, anti-aging, acne, etc.)
- What is my skin type? (Dry, oily, combination, sensitive)
- What is my budget?
- What ingredients do I want to avoid? (Silicone, perfume, alcohol)
Feel free to read the reviews and recommendations on our online store !
Check out reviews and recommendations to help guide your choice and find the right products for your specific needs, whether it's a lotion, cleansing gel, day cream, or eye cream.
More than just a Korean skincare brand, a philosophy 🌿
K-Beauty isn't just about products; it's a complete skincare philosophy. It's based on layering , which means applying several specific products based on your needs: cleanser, essence, serum, moisturizer, mask... Layer the textures for optimal skin, morning and night.

FAQ: Frequently Asked Questions About Korean Skincare Brands 💬
1. Which brands are suitable for my skin?
First, identify your skin type (dry, normal, combination, or oily) using our diagnostic page, for example. Then, you can either choose a routine tailored to your skin type or choose the products you want yourself.
2. Where to buy Korean products?
We only carry Korean skincare brands, so feel free to check them out right here . Otherwise, make sure you choose reliable sites and check reviews before ordering!
3. Are Korean products safe?
Most Korean brands adhere to strict safety standards and use natural ingredients. However, it's recommended to check the ingredient list and perform a patch test before use, especially if you have sensitive skin.
4. What is the most popular Korean skincare brand?
It is difficult to single out one brand as the most popular, but several stand out:
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Cosrx : Renowned for its simple and effective formulations, particularly for problem skin.
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Laneige : Famous for its moisturizing products, like the Water Sleeping Mask.
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Beauty of Joseon : Appreciated for its products inspired by traditional Korean medicine, offering natural solutions for radiant skin.
These brands are recognized for their effectiveness and their formulations adapted to different skin types.