Purito

Purito is revolutionizing Korean skincare with its gentle, clean, and ultra-effective formulas.

Don't know your skin type? Get your diagnosis right here!

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Learn more about Purito

Purito isn't just a cosmetics brand. It's a philosophy. A promise. A breath of fresh air in a market saturated with questionable ingredients, empty marketing promises, and flashy packaging.

Created in South Korea, Purito takes its name from two words: purity and to (earth in Chinese). The idea? To get back to basics , to safe, plant-based ingredients that are kind to your skin and the planet. Nothing less.

But be careful, natural does not mean ineffective. Quite the opposite. The brand relies on recognized active ingredients such as hyaluronic acid , centella asiatica , aloe vera and niacinamide to hydrate, soothe, strengthen the skin barrier and restore the skin's radiance.

Purito's commitments that change everything
  • Zero artificial fragrances
  • Free from allergenic essential oils
  • Vegan and cruelty-free
  • Eco-friendly and recyclable packaging
  • Complete transparency on the composition

These are commitments we'd like to see everywhere, right? Yet, few brands go that far.

Is Purito a good Korean brand?

Yes, and even more than that! Purito is considered a sure bet in Korean clean cosmetics . Unlike some brands that surf the "K-Beauty" trend without real rigor, Purito relies on:

  • Gentle, minimalist formulations without controversial ingredients
  • Real transparency on the assets used
  • A deep respect for the skin and the environment

It is also one of the most recommended brands by dermatologists in South Korea for sensitive and reactive skin.

Where are Purito products made?

All Purito skincare products are made in South Korea , the cradle of cosmetic innovation. Their partner laboratories comply with the strict standards of the KFDA (Korean Food and Drug Administration) , guaranteeing:

  • Complete traceability of ingredients
  • Skin tolerance tests
  • Safe to use, even for the most sensitive skin

This means you get the uncompromising quality of K-Beauty , without compromising on safety or transparency.

The best Purito products

Good question, especially when you're first discovering Purito. Here's our selection of highly-rated bestsellers , which you can find in our Holy Skin store:

1. Purito – Wonder Releaf Centella Eye Cream

An ultra-gentle eye cream enriched with centella asiatica, peptides, and ceramides. It targets fine lines, dark circles, and puffiness while strengthening the delicate skin barrier around the eyes.

2. Purito – Wonder Releaf Centella Serum Unscented

One of the brand's most beloved serums. Fragrance-free, it's perfect for sensitive, irritated, or redness-prone skin. With 49% centella asiatica, niacinamide, and hyaluronic acid, this serum hydrates, soothes, strengthens the skin barrier, and helps smooth skin texture.

3. Purito – Deep Sea Pure Water Cream

Intense hydration based on deep sea water. Perfect for dehydrated, dull, or damaged skin.

4. Purito – Daily Go-To Sunscreen SPF50+

Clean, effective and invisible sun protection, ideal for daily application under makeup or alone.

5. Purito – From Green Cleansing Oil

Makeup remover made with plant oils (jojoba, olive, sweet almond). It dissolves makeup and sebum without disturbing the skin. Very popular for Korean double cleansing.

Where can I find Purito products in France?

Great question! And good news: you don't have to wait weeks for a package from Asia. At Holy Skin , we offer the entire Purito range in stock , shipped quickly from France.

In addition :

  • Customer service is in French and extremely responsive.
  • You benefit from personalized routines and our free skin diagnosis!

So why make life complicated? 😉

  • Free shipping

    From 60€ of purchases

  • Authentic products

    From Korea

  • 100% secure payment

    Your safety is paramount

  • Fast delivery

    1-2 working days in Europe