Korean Makeup

Korean makeup is based on a fundamental principle: enhancing the skin rather than covering it up. This selection brings together the Korean makeup products that have defined K-Beauty for a decade, from lip tints to BB creams and luminous primers. Each product available here has been chosen for its formulation, texture, and the concrete results it offers, regardless of your skin tone.

What you'll find in this collection is a sharp curation of Korean makeup brands that have transformed beauty routines internationally: formulas that melt into the skin, shades designed for warm and neutral tones, and natural finishes that last. No artifice, no overload, just the essence of the Korean makeup style that makes a difference.

19 products

maquillage-coreen - Holy Skin

How to choose your Korean makeup?

Your choice depends primarily on what you want to treat: lips, complexion, or base. The format then determines everything else, whether it's a long-lasting tint, a covering BB cream, or a radiant base. Your skin's texture and your preferred finish (natural, satin, matte) guide the selection more reliably than the brand alone.

Korean Foundation Makeup: Which Formula for Your Skin Type?

Combination to oily skin benefits most from lightweight BB creams like MISSHA M Perfect Cover, whose SPF42 formula controls sebum without a mask-like effect. Dry or dull skin benefits more from luminous bases like Heimish Artless Glow, formulated with moisturizing active ingredients that plump the skin texture before foundation application. Normal skin can alternate between the two formats depending on the season.

Korean Lip Makeup: Tint or Gloss?

Korean tints, such as water-tints or velvet-tints, are designed for long wear, up to 8 hours, with pigmentation that withstands meals. If you prefer a glossier, plumping result, Korean lip glosses often incorporate skincare actives, peptides, or plant oils, for a discreet volumizing effect. The choice depends on the desired finish: matte and long-lasting for tints, shiny and comfortable for glosses.

Easy Korean Makeup: How to Simplify Your Routine?

The principle of Korean "glass skin makeup" relies on carefully prepared skin to reduce the number of products applied. A good moisturizing base, a buildable coverage BB cream, and a lip tint: three products are enough for a coherent and natural result. The key lies in the quality of the formulas, not their quantity.

Your thoughts on Korean makeup and Holy Skin

Trustpilot

What is the best Korean makeup?

For lips, the Romand - The Juicy Lasting Tintis the go-to: its water-tint formula lasts up to 8 hours without drying, with a "fruit juice" effect characteristic of current Korean makeup. For the complexion, MISSHA - M Perfect Cover BB Cream SPF42 PA+++offers buildable coverage and integrated sun protection, ideal if you want to simplify your routine. The Heimish - Artless Glow Base SPF50+ PA+++completes the selection with a luminous base that primes and protects the complexion simultaneously.

The Romand The Juicy Lasting Tint stands out for its concentration of hydrating active ingredients derived from botanical extracts, which maintain lip comfort even after several hours. Its two-stage drying, first glossy then semi-matte, has become a signature of Korean lip makeup. If you're still unsure, the free skin diagnosiscan help you identify the most suitable format for your routine.

    4 steps, that's all you need to get started

    Cleanse, treat, moisturize, protect: our routines are designed according to the principles of Korean skincare, in a simplified version.

     
    Routine-Mature_1_37787616-540d-4e69-a357-df0339c4c531 - Holy Skin

    We take care of the selection. All you have to do is apply a routine adapted to your skin.

    I SHOP MY ROUTINE
    Purito-Wonder-Releaf-Centella-Serum-Unscented-3 - Holy Skin

    Don't know your skin type? In just a few questions, our diagnostic tool will guide you towards the right routine.

    I MAKE MY DIAGNOSIS

    The best Korean brands for Korean makeup

    Romand dominates the tint and lip product category with ultra-pigmented formulas that have won over European beauty addicts since 2022. MISSHA, a pioneer of BB creams with the M Perfect Cover launched over 15 years ago, remains the undisputed benchmark for full-coverage foundation. Heimish positions itself in the "skin-care makeup" segment, with primers and foundations designed to nourish as much as they cover. These three brands represent the most distinct approaches to Korean women's makeup: pigmentation, coverage, and luminosity.

      Holy Skin's Advice

      Noa, co-founder of Holy Skin, daily observes the most common mistakes in K-Beauty makeup routines:

      "What I often see is people applying a Korean BB cream to unmoisturized skin and then being surprised when it cracks or clings. Korean makeup is designed to work on prepared skin. Your serum and cream first, then only the primer and BB cream."

      In practice, waiting 2 to 3 minutes after applying your cream before putting on your primer radically changes the result. The makeup adheres better, lasts longer, and remains even at the end of the day. If you're starting from scratch, the free skin diagnosis helps you identify the right products in the correct order.

      Frequently Asked Questions about Korean Makeup

      check_box

      What is the best Korean makeup brand?

      There's no single answer: Romand dominates lip products, MISSHA excels at full-coverage foundations, and Heimish is known for luminous primers. It all depends on what you're looking for. For long-lasting lip products, Romand is hard to beat with its water-tints. For a full-coverage foundation with integrated SPF, MISSHA BB cream has been a reliable choice in the European market for over 10 years.

      check_box

      What is Korean makeup?

      Korean makeup favors natural, luminous, and hydrated skin rather than a very full-coverage or highly pigmented result. The “no makeup makeup” approach aims to conceal imperfections without hiding the natural texture. Formulas often include skincare active ingredients, such as hyaluronic acid or botanical extracts, to treat the skin while it is made up.

      check_box

      What makeup products do Koreans use?

      The standard routine includes an SPF foundation or BB cream, a cushion compact for touch-ups, a lip tint, and sometimes a nude eyeshadow. The cushion compact is a particularly popular Korean specialty: its sponge applicator gives a natural finish in seconds. Multi-purpose products, which combine skincare and makeup, are very common in Korean beauty routines.

      check_box

      How to do Korean makeup?

      Start by preparing your skin with a hydrating serum and a light cream, then apply a thin layer of BB cream by patting rather than spreading. For the lips, apply a tint to the center and blend it towards the corners for a natural "just bitten" effect. Straight and slightly thickened eyebrows, with a thin eyeliner close to the lash line or no eyeliner at all: this is what defines the current Korean eye look.

      check_box

      Is Korean makeup suitable for sensitive skin?

      Yes, the majority of K-Beauty formulas are fragrance-free and dermatologically tested. Korean BB creams and primers often incorporate soothing active ingredients like panthenol or centella asiatica extracts, which improve skin tolerance. However, check the INCI list if your skin reacts to silicones or chemical UV filters, as some SPF formulas contain them

      Complétez votre routine coréenne

      1. Cleansing oil 2. Cleanser 3. Exfoliator 4. Toner 5. Essence 6. Serum & Ampoule 7. Mask 8. Eye Contour 9. Moisturizer 10. Sunscreen Lip Care Pimple Patches Accessories
      • redeem

        Free delivery

        From 60€ of purchases

      • verified

        100% authentic care

        Imported directly from Korea

      • encrypted

        Secure payment

        Buy with confidence

      • local_shipping

        Express shipping

        2 to 3 business days in France