Anua

Anua products have won over sensitive and acne-prone skin with a formulation centered on heartleaf, a Korean plant with recognized soothing properties. This selection brings together the brand's bestsellers, from the Anua cleanser to the niacinamide serum, available directly for French skin in search of an effective and uncluttered K-Beauty routine.

What you'll find here is a curated selection: not the entire catalog, but the formulas that have built the brand's reputation. Each Anua product has been chosen for its versatility, skin tolerance, and consistency within an existing routine. Ideal if you're new to the brand or looking to refine your regimen.

33 products

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How to choose your Anua skincare product?

Is Anua suitable for acne-prone skin?

Yes, most Anua formulas are designed for blemish-prone skin. Heartleaf works on local inflammation without harming the skin barrier. The niacinamide serum includes TXA (tranexamic acid) at 4%, which regulates melanin production and reduces post-acne marks at the same time. The result on redness is usually visible after 3 to 4 weeks of regular use.

Can Anua niacinamide serum be combined with a retinol or an acid?

Anua niacinamide serum (10% niacinamide + 4% TXA) combines easily with retinol, as the two actives work through different mechanisms. With an AHA or BHA, apply the Anua serum first on dry skin, then let it absorb for 2 to 3 minutes before the acid. This sequence avoids any pH interaction that could reduce the effectiveness of both formulas.

Is Anua 77% toner enough as the only hydration step?

For normal to slightly dehydrated skin, the heartleaf toner at 77% can be enough in summer or a temperate climate. However, very dry skin or skin exposed to cold needs a film-forming product on top, a cream or hydrating serum. The toner lays the foundations; it doesn't seal in. It is a first layer, not a final step.

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What is the best Anua product?

The Anua range is based on three complementary pillars. The Heartleaf Pore Control Cleansing Oil dissolves sebum and makeup without drying, ideal for combination to oily skin. The Heartleaf Quercetinol Pore Deep Cleansing Foam completes the double cleanse with a pore-targeting action. The Heartleaf 77% Soothing Toner finishes soothing and prepares the skin for the rest of the routine.

The Cleansing Oil remains the most iconic product: its formula, based on at least 77% heartleaf, cleanses without a tight feeling and is suitable for reactive skin that does not tolerate classic makeup removers well. If you were to start with only one Anua product, this would be it. To learn more, read our full review of the Anua brand.

    4 steps is all you need to get started

    Cleanse, treat, moisturize, protect: our routines are designed according to the principles of Korean skincare, in a simplified version.

     
    Routine coréenne peau mature : nettoyant, sérum, crème et crème solaire réunis sur un socle blanc

    We take care of the selection. All you have to do is follow a routine suited to your skin.

    See the routines
    Femme appliquant le sérum Purito Wonder Releaf Centella sur la joue du bout des doigts

    Not sure what your skin type is? In just a few questions, the skin analysis points you to the right routine.

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    Complete your Anua routine

    For a complete routine with Anua, pair it with a Korean essence.

      Holy Skin's tips for making the right choice

      Cédric, co-founder of Holy Skin, shares his observations on selection:

      "What I often hear: 'I want to start with Anua, but I don't know where to begin.' The answer is almost always the same. Start with the cleansing oil. It's the product with the least risk, the most immediate benefits, and it gives you a reliable idea of whether the brand suits your skin before investing in the serum."

      If you're still unsure which Anua skincare type suits your skin, the free skin diagnostic gives you a personalized recommendation in under two minutes.

      Frequently asked questions about Anua

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      Is Anua a good brand?

      Anua is a Korean brand founded in 2019, positioned in the "clean beauty" segment with a formulation centered on botanical active ingredients, particularly heartleaf (Houttuynia cordata). Its products are regularly recognized in K-Beauty rankings for their skin tolerance and concentration-to-price ratio. The brand is distributed in several countries, including France, and enjoys strong loyalty among those with combination to sensitive skin.

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      How to Use Anua Cleanser?

      Anua cleansing oil is used in the evening, as the first step on dry skin. Apply one to two pumps, massage in circular motions all over the face for 30 to 60 seconds, then rinse with lukewarm water. You can emulsify it with a little water before rinsing for a milky effect. It is ideally followed by a foaming cleanser for a complete double cleanse.

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      What is Anua serum?

      Anua's most well-known serum is the Niacinamide 10% + TXA 4% Dark Spot Correcting Serum. It combines 10% niacinamide to regulate sebum and smooth skin texture, and 4% tranexamic acid to diminish hyperpigmentation and post-inflammatory spots. It is suitable for most skin types, including sensitive skin, and can be incorporated into both morning and evening routines before moisturizer.

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      Where to find the Anua brand in France?

      Anua is available from a few online retailers in France, including Holy Skin, which offers the brand's bestsellers with fast delivery from Bordeaux. The brand has also been available at Sephora France since its recent European rollout. Online purchasing remains the most comprehensive channel for accessing the entire range, as some formats are not yet distributed in physical points of sale.

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      Is Anua cleansing oil suitable for oily skin?

      Counter-intuitive but proven: oily skin responds well to cleansing oils, as the "like dissolves like" principle helps dissolve excess sebum without triggering a rebound effect. Anua oil is non-comedogenic and light to apply. It leaves no greasy film after rinsing. It is particularly suitable for combination to oily skin that becomes dehydrated with classic gel cleansers.

      If you're still unsure what best suits your skin, the free skin diagnosiswill guide you towards the right Anua products based on your true needs.

      Complete your Korean routine

      02Cleanser03Exfoliator06Serum & ampoule07Mask09Moisturizer
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