Ah, The Ordinary. You've probably heard of it, whether on Instagram, TikTok, or maybe even from your friends. This minimalist brand has taken the skincare world by storm with its transparent formulas and affordable prices. But here's the real question: Is The Ordinary a good brand? Are their products as revolutionary as they claim, or is it just another fad in the skincare universe?
Hold on tight, because in this article we're going to dive into the world of The Ordinary, explore its strengths and weaknesses, and discover if this brand is really worth integrating into your beauty routine.
What makes The Ordinary so unique? 🤔

Before considering whether The Ordinary is a good brand, it's important to understand why it's so popular. The Ordinary became known for its products made with simple yet powerful active ingredients, sold at unbeatable prices . Unlike many brands that rely on extravagant packaging or enticing marketing promises, The Ordinary has positioned itself as a "scientific" brand, giving pride of place to the ingredients themselves.
The ingredients at center stage
The brand has distinguished itself primarily through its transparency . Each bottle of The Ordinary clearly lists the main active ingredients, such as hyaluronic acid, retinol, and niacinamide. This minimalist and straightforward approach particularly appeals to consumers who want to understand what they are applying to their skin.
Unbeatable prices
Another point that makes The Ordinary irresistible is its price . You can get an effective serum for the price of a Starbucks coffee. How can you resist such an offer? But as they say, just because it's cheap doesn't mean it's good for you. Is the quality of the formula really there? That's where things get interesting...
The highlights of The Ordinary ✅
It's undeniable that The Ordinary has won the hearts of many consumers. But what truly makes this brand stand out?
Accessibility for all skin types
The Ordinary offers a wide range of products suitable for all skin types. Whether you have dry , oily , combination , or sensitive skin, you're sure to find a product in their catalog. Their hydrating serums, like the one with hyaluronic acid, are perfect for restoring your skin's well-deserved moisture, while their niacinamide-based solutions are ideal for blemish-prone or oily skin by regulating sebum production.
Effectiveness of targeted products
The skincare products are designed to address specific concerns . If you're looking to reduce the appearance of wrinkles and fine lines, their retinol solution is a popular choice. Seeking radiance and firmness? Buffet serum is often recommended for its anti-aging benefits. Each active ingredient has a specific function, and when used correctly, the results can be impressive.
The limits of The Ordinary 🚨

As beautiful as the promise may seem, there are also aspects of The Ordinary that may make you think twice before adopting their products.
Too many choices, not enough clarity
One of the brand's major problems lies in the fact that the average consumer can easily get lost in the multitude of products and ingredients . Without a good understanding of active ingredients, you could end up using a product unsuitable for your skin type or needs. For example, did you know that retinol, a powerful anti-aging ingredient, can cause irritation in sensitive skin if used incorrectly? Too often, consumers have to play amateur chemist.
Lack of personalized support
The Ordinary offers a wide range of products, but the lack of guidance can be daunting. If you're new to skincare, it can be difficult to know which products to combine and in what order to use them . That's why many experts recommend turning to more personalized solutions , like those found at Holy Skin . With their free skin analysis , you can get a routine tailored to your specific needs, without getting lost in complex formulations.
Alternatives to The Ordinary: Why explore other options? 🌿
If you're not convinced that The Ordinary is the best option for you, it might be time to take a look at other brands and skincare routines. Among them, Korean skincare stands out for its holistic and gentle approach, which prioritizes overall skin health.
Personalized Korean skincare routines
Korean beauty, or "K-beauty," makes a point of adapting to the specific needs of each skin type . Rather than opting for a universal approach, skincare is adjusted according to skin types, seasons, and even the current condition of your skin (dry, dehydrated, dull, prone to imperfections, etc.).
At Holy Skin , you can find ready-made routines or create your own thanks to their free skincare diagnostic. This diagnostic takes into account various factors such as your sebum production, redness, and enlarged pores, in order to offer you a 100% personalized skincare routine . Isn't it wonderful to have a solution that considers your skin and its unique needs?
FAQ: Is The Ordinary a good brand? 💬
1. Is The Ordinary suitable for all skin types?
Yes and no. While the brand offers products for various skin types, it's essential to know your skin and its needs before using their products. Sensitive skin, for example, should be cautious with certain powerful active ingredients like retinol or exfoliating acids.
2. What is the alternative to The Ordinary if I want gentler products?
If you're looking for gentler skincare, especially if you have sensitive skin, Korean skincare can be an excellent alternative. Brands like Holy Skin offer personalized treatments that respect your skin's natural balance.
3. Is it necessary to combine several The Ordinary products?
Not necessarily. Some people like to combine different products to target multiple skin concerns, but this can also complicate your routine and potentially irritate your skin. It's often recommended to start with one or two products before expanding your routine.
4. Which is the best The Ordinary serum?
The best serum depends on your specific needs. However, the Niacinamide 10% + Zinc 1% serum is one of the most popular for combination to oily skin, as it helps reduce blemishes and regulate excess sebum. If you have dry or dehydrated skin, the Hyaluronic Acid 2% + B5 serum is ideal for rehydrating and plumping the skin.
Conclusion: Is The Ordinary a good brand? 🌞
So, is The Ordinary a good brand? The answer depends on what you're looking for. If you're seeking effective, affordable products and are willing to invest time in understanding your skin's needs, then The Ordinary could be an excellent choice. However, if you prefer a gentler, more personalized approach, it might be wise to explore alternatives like Korean skincare routines .
In conclusion, beauty lies in balance. If you don't know where to start or are still hesitant, why not check out Holy Skin ? Their free skin analysis and personalized routines might just be the solution you've been looking for to achieve healthy, radiant skin!