Lips are often the forgotten children of beauty: we think about eye contour cream and face essence , but we often forget to take care of them. Yet, the skin on the lips is extremely fragile: it is very thin, lacks sebaceous glands, and is therefore prone to dryness, chapping, and the appearance of fine lines.
Without proper care, lips can quickly become dry, uncomfortable, or even sensitive. Skincare trends in 2025 confirm this: the focus is now on ultra-hydrating formulas, high-performance active ingredients, and customized treatments.
So yes: knowing "what is the best lip care in 2025?" is not just choosing at random, it's deciphering what your lips are asking for, and responding to it well.
The key ingredients of a good lip balm 🌿
Assets to prioritize
When you search labels for "lip care", here's what you're looking for:
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Shea butter, avocado oil, argan oil : powerful emollients that deeply nourish.
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Vitamin E, bisabolol : restorative, soothing
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Occlusives + humectants : such as glycerin (humectant) to attract water, combined with an occlusive (e.g. beeswax, lanolin) to retain it.
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Antioxidants or UV protection : yes, your lips can also suffer from UV rays! Some balms already include sun protection.
Shape and texture: what makes the difference
Don't panic, this isn't a boring technical lesson! But notice this:
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A thick balm is great for extremely dry lips, especially in winter and wind.
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A lighter texture , or even a gel-balm, is ideal for light daily use, in "discreet lip care" mode.
✅ And to further optimize the effectiveness of your balm? A gentle lip scrub, like the COSRX – Full Fit Honey Sugar Lip Scrub , can really make a difference. It removes dead skin cells, smooths the surface, and allows your moisturizing balm to penetrate better, while leaving lips softer and more even-toned. Once or twice a week is the perfect combination. ✨
How to choose the best lip care product in 2025? 🧐
We'll take it step by step, so that your clients (or you yourself) can make a logical decision.
Step 1: Assess the condition of your lips
Ask yourself these questions:
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Do my lips often feel tight?
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Are they chapped, are they peeling?
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Do I protect myself from the sun on sunny days?
Step 2: Identify the ingredients & formula
As mentioned above: check for the presence of butters, oils, antioxidants, etc. If your lips are very dry, opt for a thick lip mask. If it's for light daily maintenance, an oil-based texture will do the trick.
Step 3: Think about the time of day
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During the day : opt for a light balm, perhaps with SPF, that is easy to apply throughout the day.
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At night : opt for a richer texture, like a lip mask, to enjoy intense repair while you sleep. At Holy Skin, you'll find a superb selection of the famous LANEIGE night masks, perfect for waking up with soft, plump lips.
Top 5 best lip care products in 2025 🏆
To clearly answer the question "What is the best lip care in 2025?" , here is a refined selection of the highest performing, most appreciated and most effective products available on Holy Skin .
These moisturizing, nourishing or repairing treatments are suitable for all profiles: dry, chapped, sensitive lips, or for simple maintenance.
1. LANEIGE – Lip Sleeping Mask – Berry
A must-have for plump lips upon waking.
This night mask, rich in fatty acids and vitamin C, creates an intense nourishing veil to smooth and repair lips while you sleep.
Ideal if you are looking for an ultra-effective moisturizing lip balm .
👉 Perfect for: very dry lips, chapped lips, repair treatment.
❤️ Why we love it: melting texture, addictive red fruit scent.
2. A’PIEU – Honey & Milk Lip Oil
A luxurious honey and milk oil that nourishes and softens instantly.
This lip treatment leaves a glossy film without being sticky, and provides long-lasting hydration thanks to a combination of protective plant oils.
👉 Perfect for: repairing damaged lips without a thick balm effect.
❤️ Why we love it: natural shine, "juicy lips" effect, comforting scent.
3. LANEIGE – Lip Sleeping Mask – Apple Lime
The even fresher and more vibrant version of the best-selling LANEIGE.
Its formula intensely repairs overnight while providing a light smoothing effect.
👉 Perfect for: those who want effective skincare but with a more tangy fragrance.
❤️ Why we love it: soft lips + natural glow when we wake up.
4. COSRX – Balancium Ceramide Lip Butter Sleeping Mask
A mask rich in ceramides to restore the lip barrier.
It is particularly recommended if your lips crack easily or become painful in winter.
👉 Perfect for: sensitive or irritated lips, in need of deep repair.
❤️ Why we love it: protective butter texture, clean and ultra-soothing formula.
5. LANEIGE – Lip Sleeping Mask – Grapefruit
A fruity variation of the cult LANEIGE mask.
Its grapefruit fragrance brings freshness and energy while offering the same deeply nourishing effectiveness.
👉 Perfect for: long-lasting hydration + fresh, summery fragrance.
❤️ Why we love it: plump, supple and luminous lips from the moment you wake up.
FAQ: What is the best lip care product? 💬
How to take care of your lips?
Taking care of your lips requires more than just a quick application of balm. Lips don't have sebaceous glands, so they don't naturally produce sebum to protect themselves. As a result, they dry out more quickly, become sensitive, and can even chap with the slightest change in temperature. To properly care for them, start with daily hydration using a moisturizing lip balm rich in butters, oils, or ceramides. Applying it morning, noon, and night is usually sufficient, but if your lips are already feeling tight, you can switch to an intensive lip treatment at night, such as a repairing mask.
Is lip balm sufficient for all conditions?
No, not always. If your lips are simply a little dry, a moisturizing lip balm may suffice. But if you have significant chapping, cracks, or if you wear lipstick every day, you need a more targeted lip treatment with repairing ingredients. The key is to adapt.
Is it important to have a lip balm with SPF?
It's always advisable to protect your lips from the sun. According to one article, lips are very vulnerable to sun damage, which can lead to premature aging and dark spots. For a complete routine, opt for a lip balm or lip balm with UV protection on sunny days.
How often should you apply lip balm?
As a general rule:
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In the morning after your skincare routine.
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A few touch-ups during the day if you feel the need.
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In the evening, as a sleep mask.
Can I combine lip care and makeup?
Yes! In fact, it's one of the big trends for 2025: balms that are both skincare and color. You can use a tinted balm for touch-ups or under a matte lipstick to prevent dryness.
To conclude on the best lip care
In short, the best lip care in 2025 isn't necessarily the most luxurious, but the one that truly meets your needs. The right lip balm or lip treatment is one that hydrates, protects, and integrates seamlessly into your daily routine—whether your lips are dry, sensitive, or prone to chapping. The essentials? Key ingredients (shea butter, plant oils, vitamins, occlusive agents) and a pleasant texture.
Ready to give your lips what they truly deserve in 2025? You'll find your perfect moisturizing lip balm at Holy Skin… and easily complement it with our ready-made Korean skincare routines , available for your skin type. And if you're still unsure, our free skincare quiz will guide you to the most suitable routine. ✨
